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Want to increase link popularity? Google currently drives the most traffic to websites that rank at the top of their organic results. Google’s algorithm is also more complex than the other search engines but if you concentrate on Google when optimizing your website and building link popularity you will be much better off. Google looks at a websites on-site factors and off-site factors to determine how the website should rank in their results. In this post we will concentrate on the off-site factors, which are roughly 35 to 45% of the importance to Google’s algorithm.

There is also a very complex new algorithm that Google has been testing, Latent Symantec Indexing (LSI). LSI essentially determines how words are related to each other, such as how dog is related to cat. Many people think this has to do with content on your own website but from our analysis it has more to do with the page that a link is coming from when it is hyperlinked to your website. The factors that LSI looks at are the Title Tag and the textual content of the page that your link is on. Therefore it is becoming more important to increase link popularity by receiving links on different pages of different websites that have content that is similar to the content on your website. There are many ways to increase link popularity. I won’t go into all of them in great detail because there are far too many to cover in one post.

The main methods that most people explore are press release distribution, purchasing links from link brokers, trading links with other websites (reciprocal linking) and link baiting. Press release distribution is the most effective way to increase link popularity but it is also the most difficult because the content of your release needs to be interesting enough for publications to want to write about it. Purchasing links from link brokers is easy and cost effective but you usually don’t receive the best quality of links because most are not within textual content and Google even automatically removes the value of links when they are placed at the bottom of websites with a whole list of outbound links. Reciprocal linking was once the best method to increase link popularity but now it provides very little value unless you aren’t trading links with the same websites and you only receive one-way links, even then they usually are on link pages and aren’t placed within valuable textual content that is relevant to your website.

Link baiting is also a very effective way to increase link popularity but is also extremely difficult to accomplish. Link baiting is the process of hunting out links, although you are bringing the links to you through unique and popular site content. This is the natural way that popular websites remain popular and rank well in the search engines. If you create content or software that people can’t get anywhere else you can also make your website popular, which will increase link popularity.

The best way to increase link popularity is through Blogs. Blogs naturally are filled with valuable content that the search engines crave and they also naturally link to other websites they talk about within their posts. If you had a page on your website about roses and you received a link from a Blog post about roses with the anchor text of the link pointing to your website saying “roses”; you have now received a great quality link. Now receiving one link from one Blog won’t do much to increase your ranking within Google for the keyword “roses”.

You need links from hundreds or even thousands of Blogs with the same concept and then you will see significant improvements in your rankings. This works for any keyword phrase you might be targeting but the more popular the phrase is the more links from different Blogs you will need. Doing this on your own is very difficult and creating hundreds or even thousands of different Blogs yourself is nearly impossible or clearly not cost effective.

Blogitive was created for this very purpose. Blogitive currently has more than 2000 Blogs within its network and is growing substantially every day. Through Blogitive you can submit a web release (mini press release) to these Bloggers and they will write about your release and link to your website in any manner you want, including any URL and any keyword phrase. Blogitive has proven to be extremely effective in increasing link popularity and is also very cost effective. Please visit Blogitive to learn more about this service and how you can finally achieve the top search engine rankings that you never thought was possible.

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